With the opening of global social concepts and the progress of science and technology, the adult sex toys market is experiencing unprecedented growth. The 2024 Adult Sex Toys Market Insight Report reveals the multi-faceted trends and changes in this industry. This report aims to provide fresh market context and in-depth analysis for sellers and enterprises who are watching the market, to help merchants better understand consumer demand and market development trends, and to make accurate judgments and decisions for market dynamics.
Market overview
Adult sex toys, also known as adult toys or sex appliances, are mainly used to increase the fun of sexual life, meet personal needs or improve the quality of sexual life. Such products not only include penis emulators, vibrators, lubricants, etc., but also cover a variety of types such as sexual stimulants and restraint devices. The user base is broad and covers all sexually mature adults, regardless of gender and sexual orientation.
According to Business Research, the global toy market is expected to grow at a CAGR of 8.2% from 2021 to 2031. The global sex toy market is expected to grow steadily from 2019 to 2026, from about $27.17 billion to about $52.7 billion, and will reach $80.7 billion by 2030. The development of e-commerce platforms is a key factor in promoting the rapid growth of the sex toy market, most customers prefer to hide their identity when buying such products, and online purchase channels just meet the psychological needs of consumers.
Major market analysis
The North American region dominates the global sex toy market with a major revenue share of 33.8%. According to the survey, 53% of Americans use sex toys to improve their sexual experience. European countries such as Germany, France, the United Kingdom and Italy are also major contributors to the market, where traditional vibrators and dildos are more popular. The sex toy market in the Asia-Pacific region has the fastest growth rate and is expected to achieve rapid market growth at a CAGR of 9.02% in 2023-2030.
Consumer insight
Consumers aged 27-42 are the main buyers of sex toys, data show that in the second quarter of 2023, about 47% of the global millennial generation will buy sex toys online; This is followed by Generation Z (18-26 years old) consumers, who account for about 39%. Male consumers are more likely to buy sex toys online than female consumers, but women are still the main audience in the sex toy market. About 47 percent of Americans say they own vibrators, anal toys and lubricants rank second and third, respectively.
Industry trend
Data shows that consumers are most interested in sex toys in their understanding of the adult product market. With the promotion of the epidemic, people’s consumption concepts are gradually changing, and the properties of sex toys have been transformed into tools to improve the quality of life, beyond taboos and social stigma. The development of e-commerce platforms provides convenient sales channels for sex toys to meet people’s attention to privacy protection. In the future, sex toys may combine more scientific and technological elements, such as AI, Internet of Things technology, biometrics, etc., to enhance the user experience.
Brand case
JunFei Charm is one of the emerging adult products sales brands in China, which was founded in 2013 by Shuige Sun, head of Shouxiang company branch. The brand mainly carries out business operations around the world in the form of e-commerce, selling all kinds of adult products on the website. JunFei Charm is known for its wide selection, excellent service and strict privacy protection to provide consumers with a positive, healthy and safe shopping experience. By deeply understanding and meeting consumer needs, continuing to innovate and always maintaining the high quality of products, JunFei Charm stands out in a highly competitive market.
The 2024 Adult Sex Toys Market Insight Report reveals the multi-faceted trends and changes in this industry. From the growing size of the market to the diversification of consumer needs to the success stories of brands, this report provides valuable information and guidance for sellers and businesses. With the further opening of social concepts and the advancement of technology, the adult sex toys market will continue to show a strong growth momentum. Companies need to pay close attention to market dynamics and consumer demand, and constantly innovate and optimize products and services to meet future challenges and opportunities.